Cenergy Media Group understands every client's project is totally unique, and we approach each job with a fresh mindset. We customize our work to showcase and compliment the organization we represent we also view the entire process as a collaboration between our team members and clients.
The following is Cenergy Media Group's internal process when undertaking a multi-faceted campaign, from initial client briefing though evaluation and implementation:
- Meet with the client
- Understand and analyze needs based on past experience and future marketing goals
- Determine appropriate media market.
- Set initial budget
- Market research/competitive analysis
- Explore creative directions taking into account existing campaigns, awareness and perceptions, and plans going forward.
- Propose several unique creative solutions, discuss alternatives, and agree on final execution
- Negotiate media buy
- Client gives final approval of campaign
- Creative rollout
- Production, including client participation at any desired level and stage
- Implement media schedule
- On going evaluations to determine effectiveness.